- Analyzed key performance metrics and optimized digital properties, with results compiled in a monthly digital reach report for the executive team and board members.
- Lead product for JCCA’s extranet including internal and external technical support, content strategy, and communication management with the CMS developers.
- Developed and managed nine WordPress sites, building custom branded themes and populating content, to best reach JCC Association’s stakeholders.
- Increased newsletter open rate from 16% to 35% with updated CTAs, content, and design.
- Trained JCC professionals in web development best practices, marketing, and social media.
Final title: Digital Marketing Manager
First title: Digital Marketing Associate