Hey, I'm Alexandra White.
Let's build a better digital experience.

JCC Association, New York, NY

Digital Marketing Manager

Visit JCC Association's website

  • Analyzed key performance metrics and optimized digital properties, with results compiled in a monthly digital reach report for the executive team and board members.
  • Lead product for JCCA’s extranet including internal and external technical support, content strategy, and communication management with the CMS developers.
  • Developed and managed nine WordPress sites, building custom branded themes and populating content, to best reach JCC Association’s stakeholders.
  • Increased newsletter open rate from 16% to 35% with updated CTAs, content, and design.
  • Trained JCC professionals in web development best practices, marketing, and social media.

Title History

Final title: Digital Marketing Manager

First title: Digital Marketing Associate

Projects created at JCC Association