Hey, I'm Alexandra White.
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Blog posts on Professional Writing

July 11, 2019

Speaking with Ellis Pratt and Cherryleaf

A couple weeks ago, I spoke with Ellis Pratt of Cherryleaf for an episode of their podcast. Listen in:

Or check it out on Cherryleaf’s podcast website.

In this conversation, we talked about what it’s like to work on Google’s tech writing team and my previous experience at Joyent. I spoke about the importance of multimedia documentation, creating proposals to tear down bad docs, and what it has been like to join the conference circuit.

Just a note, this conversation was one of my own and not on behalf of Google or Alphabet. My thoughts are not those of my employer’s.

September 26, 2018

Write The Docs Prague 2018

There is something special about Write The Docs. I’ve been to a number of conferences in the last few years, many of which were tech-specific, and this is the only one where I feel confident that I could have walked away friends with everyone. People who attend this conference are kind, smart, thoughtful, and every other adjective you’d hope for your communicators.

I was honored to be among the 15 speakers chosen to speak. On Monday, September 10, I presented, “How to tear down your existing documentation,” focusing on the ways writers could write a proposal to convince their managers that the documentation needs to be blown up.

Download the full slide deck as either a PDF, Keynote file, or Microsoft PowerPoint, as well as an example proposal.

January 17, 2018

Creating and managing instances with Packer and Terraform

Over the last three months, I’ve written a series of four blog posts about creating and managing instances with Packer and Terraform. It’s been a tremendous learning experience, and I couldn’t have done it without the help of some HashiCorp experts (and ex-pats). Thanks to Sean Chittenden, Paul Stack, and Justin Reagor for your advice, critique, and editing.

Below I’ve included excerpts from all of the posts. The source code for all of the exercises is available on GitHub.

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November 16, 2017

How to Create Step-By-Step Instructions with Visuals

How to Create Step-By-Step Instructions with Visuals

A few months ago, I wrote a post for five tips to create technical screencasts. Afterwards, I was ask by my former colleague Jessie to write a post for TechSmith about creating visuals for instructions.

Some highlights

Always consider your audience:

  • Are my readers already experts? Have they done this process before, if not exactly then in similar circumstances?
  • Are my readers internal or external? If my readers are within the same company, what language do we share that will help better explain the process?
  • What mood will they be coming to my content with? Am I creating this content for someone who is in a rush to get something done, or is this for a more casual learner who is just hoping to further their education on a topic?
  • What is most important to my readers? What is least important?
  • How do my readers prefer to learn? Do I know if a blog post is more successful than a video? Is there any analytical data to support these claims?
  • Are my readers native English speakers? If I use an idiom, will it hinder their ability to learn how to complete the process?

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August 17, 2014

To New Beginnings and Developing at WNET

oven mittTwo years, six months, and seventeen days ago I got off a plane at LaGuardia Airport with a backpack and two giant suitcases. I got in a taxi and we sped (well, probably no more than forty miles an hour, but you get the point) towards Brooklyn. I moved to New York less than two months after college, two weeks after returning from traveling abroad solo, to start my first job as Digital Marketing Associate at JCC Association.

After two years, six months, and three days as a working professional, I hugged my colleagues goodbye and took my cubical decorations and paperwork home. The very next day, I took my Michigan oven mitt and a three legged chanchitos figurine (thanks Alex, Sarah, and Tom) to my new job at WNET (also known as Channel Thirteen). I accepted a position as Associate Web Developer (sometimes in official paperwork known as Web Engineer), beginning the day after I left.

Over the past year, I had decided I really loved building for WordPress and wanted to focus on becoming a better developer. That being said, my resume still spoke volumes to my marketing and community management abilities, more than my technical skills. While I decided in the spring to start looking for a new position, I decided I would apply on both sides of my skill spectrum. I knew my next position would probably help steer the rest of my career, which was extraordinarily nerve wracking. I knew what I wanted, but I also knew that without a computer science degree or a host of previous developer roles I was at a huge disadvantage.

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July 29, 2013

Writing in Different Spaces

As you may (or may not) have noticed, I’m not a frequent updater of this blog. I post when events relevant to my professional life are happening. I also use this blog to write about my travels and other adventures. But, this is not the only place that I write on the web.

A friend from Professional Writing, Ashley Haglund, suggested to several of our fellow alumni that we write a blog together. She called it “Grammar. Style. Life.“; it’s a space for all of us to write about being a young professional as well as various other important life moments. So far, it’s been a great experience. It’s a great excuse to make our semi-regular Google Hangouts into a regular conversation. We certainly won’t cover all of our personal lives within the blog, but a lot of conversation is continuing outside of it. We maintain a group Facebook chat just to keep up.

That’s just one of the spaces I contribute to. Occasionally, I write alumni posts for Writing, Rhetoric, & American Cultures at Michigan State University. I write blog posts on JCC Association’s extranet, JCCA.me, related to marketing and the web with a JCC perspective. I also have taken to write pieces that are a touch more personal on Medium. Each blog has it’s own tone, but all are just different partitions of my voice (hat tip to Chelsea Beck for this great infographic that explains the difference).Read More